There’s plenty of confusion concerning large format imaging on recycled and renewable materials. Some people consider it an effortless practice, others see only complications. The truth is it can be done, but there are limitations depending on project and marketing goals. It’s also realistic to establish a reference point between renewable resources and recycled materials.
Renewable resources are natural and replenish through biologically recurring processes. They are the largest part of earth’s ecosphere. Bamboo products like cutting boards, utensils, etc., are representations of goods made from a renewable resource. Many renewable resources are used to manufacture products that can potentially be recycled.
Recycled materials are made from waste/refuse through a series of processing steps. You’d imagine recycling of used office paper would best result in new paper. However, getting a sheet of depleted office paper to an original form can be cost prohibitive. That price barrier forces some materials down a path of being recycled into parts of alternative products. Think of plastic milk cartons being ground up, melted, and then manufactured into hardened dimensional pieces for creating outdoor patio furniture.
For years the large format imaging industry has advanced forms of renewable and recycled materials. From inks to fabrics, tiles and display substrates, there are choices for companies seeking a connection to their green initiatives. For instance, Falconboard® is a popular white-surfaced substrate used for POP, tradeshow, and event displays with properties like a foam board. Comprised of renewable resources paper, the strong and flat board is 100 percent recyclable.
Another option for suspended window displays and POP, is Blox-Lite®. It’s a substantial, opaque coated, paper banner choice that’s printable on either side. It can be sewn, equipped with grommets, and is moisture resistant. Blox-Lite® works as a good replacement for non-recyclable vinyl because it’s made with recyclable materials.
Before requesting recyclable or renewable (R & R) materials for any large format imaging project consider these questions:
- Will the project visual outcome be enhanced with a R & R material? If so, how?
- How and why will branding goals be achieved by utilizing a R & R substrate?
- Why does using a R & R material encourage customers or prospects to align with green practices?
- What is the cost comparison between R & R and a traditional substrate?
Digitype Design appreciates not all project specifications require a renewable or recyclable approach. But it’s wise to review your large format imaging options when the environmental impact of marketing materials selection emerges. When the need arises, let us walk with you through substrate possibilities having a positive environmental effect without sacrificing brand quality and consistency.
