Almost every building has windows. They are essential for natural light illumination and improving interior environments. Windows facilitate well-being for structure inhabitants and allow for an outdoor connection while defining architectural spaces. They keep the weather out and corral warm or cold air inside. Windows also serve as efficient and stable branding opportunities.
Today, businesses are utilizing large-format window graphics for advertising products, informing customers about services, or as enhanced design elements for interior spaces. Before planning your next project, think strategically when it comes to customer or employee value by setting realistic goals to gain competitive advantage from this special marketing environment.
Window graphics are a great way to advertise unique offers, deals, and incentives with or without social media connections. If that method applies to your business model, consider impactful and colorful ways to be noticed. Most consumers only glance at buildings, so utilizing bold images and an appropriate font style can make a difference fostering impressions.
Steering customers to a location from the street or sidewalk is easier with smart looking window graphics. But overdoing messaging with words like “discount” or “sale” may not draw traffic or fit your brand. Visuals that stay true to brand design guidelines help reinforce the business image and resonate with customers.
Exponential improvement of materials has eliminated the days of colors fading from UV exposure or marginal adhesives. Additionally, it’s easier to apply graphics on opaque surfaces and most can be removed or changed without huge demands. Just make sure to leave the conversion process to companies well versed in installation or removal.
Of course, the range, availability, and quality of environmentally friendly substrate options has multiplied. Some allow light to pass through, producing partial viewing from inside or out. This feature is useful for requirements where inside privacy for customers and staff is important.
Covering every square inch of window isn’t necessary to attain dynamic results. For instance, if paneled panes are the norm, like many business park locations, consider images on every other section. At times, messaging on the lower third of a pane and leaving the remainder clear for natural light is effective utilization.
For years, Digitype Design has been working with clients in the design and implementation of window graphic projects. Give us a call if you’re considering the best way to utilize window graphics. We’d be glad to share ideas and collaborate with you in achieving exceptional brand recognition.
