Walking humans spend a lot of time looking down and not just at electronic devices. It’s built into our brains to scan the ground ahead for trip and fall dangers. Our visual instincts tune-in to lower objects (floors) versus higher entities. For greater marketing impact and purchase decision influence think floor graphics versus billboards.
For years, advertisers considered floor graphics only for indoor applications, now new materials have boosted popularity of outdoor usage. Open-air events requiring attendee direction are a natural for combining color and information to improve any pathway or sidewalk. The same can be said for retail environments where a special sale or product launch is in progress.
Floor graphics can easily strengthen your brand internally by using them in lunch, lounge, or game rooms where employees frequent. Extending that methodology to tradeshows supplies an easy way to get marketing visuals in front of attendees. Think of your brand displays tastefully surrounding targeted audiences and floor graphics the foundation under their feet.
Beyond marketing goals floor graphics are underutilized for safety applications. Stairs can be a very dangerous space, especially for seniors. Applying visually appealing images to treads and risers grabs attention while producing spatial separation for easier navigation. Additionally, manufacturing, indoor recreation, commercial kitchens or warehouses benefit from specialty floor graphics.
Some important floor graphics considerations Digitype Design stresses with clients are:
- Be creative in design and messaging
- Contrasting colors are your friend
- Keep visuals simple and appealing
- Apply concise wording
- Use floor graphics in high traffic environments
- Consider two or three-dimensional floor graphics
There are few things worse than a flawed finished product with potential to damage your brand. Remember, the magnitude of floor graphic materials and adhesives make installation a professional only process. It takes a skillful and experienced partner like Digitype Design to assure your ideas are designed, produced, installed, and removed correctly.
