For some company marketing teams, framing a large-format image is seldom foremost in their minds. With project deadlines and business responsibilities, improving the look of a mural, banner, poster, or pavement sign can fall to a low-priority status. But considering the marketing investment to large-format images, adding a high-quality finishing touch can improve customer brand awareness leading to increased ROI.
Banners mounted by rope or wires on the outside of buildings, windows, or truck sides lack polish, but a highly professional appearance is gained using a frame conveying a concise perception to customers. Most banners are easy to contain with reusable quick-change systems that stretch material removing wrinkles and creases for a smooth look. This provides a more attractive display option to a promotional category often overlooked for framing potential.
Increasingly, organizations are posting communications, like mission statements, in lobbies or common areas for general viewing. If you choose that path, give thought to first impressions. A basic black-type-on-white-paper statement shown at a reception desk may be adequate. However, that type of visual can leave viewers less than enthused about the message. A popular and attractive alternative is an acrylic stand-off wall frame designed with color that emphasizes a clean dimensional effect.
It is always sensible to frame visuals or messaging substrates intended for long-term use or high-traffic areas. Most base material is tough, but an unprotected image is prone to nicked edges, dog-eared corners, or tears, which can leave viewers with a negative impression. Utilizing an appropriate indoor or outdoor trim helps keep images of any size or shape looking their best so the marketing message can do its job.
Framing large-format images reaches beyond functionality or protection. Done correctly it provides a visual level of professionalism and organizational mindfulness. If customers see that your business cares enough to provide a detailed finishing touch to communication and marketing images, they will sense your service levels and products are likely to match that same degree of concentration.
